This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
The US Federal Trade Commission (FTC) said in a statement that it will “seek tougher penalties” for brands disguising their advertising as an authentic endorsement or review on platforms like Instagram, YouTube, and TikTok. According to TechCrunch, FTC commissioner Rohit Chopra published the statement after the FTC voted 5-0 to...
Sideqik has announced its integration with SaaS platform Partnerize. The new partnership will enable brands to better quantify, grow, and optimise their influencer programs and understand the true ROI of those campaigns. Users of either service will be able to search and identify affiliates, advocates and influencers using Sideqik’s...
When Instagram released the news that the platform was removing likes, brands and advertisers were sent into a frenzy. With so much influencer marketing based around like counts, what would happen to the previous system of identifying success in the influencer industry? We’re starting to see the shift and...
New video app Byte has released the initial details of its partner program, which will give creators monetization options alongside other benefits such as direct contact with the company, access to experimental features, meet and greets and Byte apparel. During the program pilot, the company said 100% of ad revenue...
We couldn’t be happier that Tagger is sponsoring the Grand Prix category and the welcome drinks at this year’s Influencer Marketing Awards taking place at Sheraton Grand in London on March 25. We spoke with Diogo Felippelli, CMO of Tagger Media, about what makes a campaign stand out...
Instagram is testing new ways for creators to earn money from the video content they post on IGTV. Reverse engineering whizz Jane Manchum Wong Tweeted that Instagram is testing a partner program that would let creators monetize their content by running short adverts on their IGTV videos. Alexandru Voica, EMEA...
