This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
What happens to the creative industry after years of economic upheaval, the worst public health emergency in over a century and an even more chaotic inflationary outlook on the horizon? It should push those creators into the most innovative and opportunistic period of their careers. Despite the uncertainty ahead, creators...
As a marketing and media planner who started out in the performance marketing space, I have always kept an arguably biased and loyal toe in the affiliate waters – and have been fascinated to witness the frustrating paradox of how the affiliate channel’s true potential is viewed versus its actual...
Social media users are up in arms about recent changes implemented by Instagram. Reels are being pushed, algorithms are changing, and the new TikTok style interface is becoming confusing.
Changes in the media environment can happen quickly, and nowhere is this fact more apparent than in the world of social media. The rapid rise of influencers and the new creator economy has prompted deep soul searching amongst those in the world of publishing. Friend or foe? Opportunity or threat?...
In a world where the majority of people now have access to mobile phones, and social media platforms and can be ‘online’ across the globe; it makes it harder to justify why a business or an individual should invest in a content creator. Statistically speaking, you probably also consider yourself...
When marketers dip their toes into influencer marketing, many think of creators as just another advertising channel. They might think, for example, about dividing their campaign efforts across print, digital, and creators. But to treat creators as just another form of media inventory risks missing out on their distinct value...
