This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Like most retailers, iconic denim brand Levi’s has had to shut its physical shops due to the global pandemic. To reach its shoppers in a new way, grow its digital business, and expand its social commerce efforts, Levi’s partnered with TikTok for its “Shop Now” program. Though its...
It’s a new normal, and the changes that the pandemic has brought about has influencer marketing moving towards a new way of operating. More and more, influencer marketing is adopting the affiliate model for payment. It’s true, the advertising world took a little while to get its head...
New content series, In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. First up is The...
As consumers spend more and more time on social media whilst being stuck at home, brands are looking for new ways to reach and engage audiences. Many niche social platforms have emerged in recent years to help fill a hole that perhaps Facebook and Instagram, which have long dominated social...
Gleam Futures – the agency that is behind the likes of Zoella and Tanya Burr – is launching its own full-service talent management arm for those that started their entertainment career on mainstream platforms and have evolved to include digital as a core focus. Gleam Entertainment marks the agency’s tenth anniversary...
COVID-19 is a testing time for families on many levels. With over 80% of kids in the UK now at home, many parents have had to become full-time teachers, entertainers, cooks, cleaners, and carers – that’s on top of any pre-existing work and professional commitments. In this unprecedented situation, parents...
