This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Instagram continues to look at ways to help businesses and people during the Coronavirus pandemic. Instagram has just launched a new fundraising feature that allows nonprofits to raise money via Instagram Live by letting users donate directly to a non-profit in-app. The new ‘Live Donations’ feature will allow anyone to...
In This Together, aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This time, we want to give a...
Billion Dollar Boy has become the first-ever dedicated influencer marketing agency to be admitted to The Institute of Practitioners in Advertising (IPA). The agency will now work closely with the IPA to help build and develop influencer marketing as a viable channel within the advertising and media industry and help...
Influencer platform Vamp has secured an $8.5 million round led by Investec, exceeding the company’s original target of $5-8 million. The funding round came from e xisting investor Perennial, new investors The Thorney Investment Group, and SpringCapital, as well as the Investec Emerging Companies Fund I. Vamp will...
Virtual influencers are fully fabricated online personalities. The most popular ones have teams of people behind them, ranging from voice actors to artists who specialise in computer-generated animation. Many marketers wonder what kind of impact — if any — COVID-19 could have on virtual influencers. Virtual influencers could reduce Coronavirus misinformation One...
Amazon’s Twitch is more popular than ever. Content consumption on Twitch is up 79% in April compared to the start of the year according to data from Gamesight. There is typically an average of 1.3 million people tuning into content on Twitch at any given moment, even before...
