This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Whether it’s Madonna lounging in a rose-filled bathtub claiming ‘Coronavirus is great equaliser’ or Sam Smith’s quarantine breakdown that was posted from a £12 million luxury mansion – not all celebrities have exactly covered themselves in glory during these dark days. And some parts of the creator community have...
In This Together aims to shine a light on the good the influencer industry is doing to help the wider community, help spread a little much-needed positivity, encourage others to do something similar, and showcase how brilliantly creative and reactive our industry is. This week, we wanted to let you...
The pandemic has no doubt left millions quarantined in their homes, scrolling through social media and their inbox to see what their favourite creators and fellow colleagues and marketers are putting online during self-isolation. This includes us, too. We wanted to share a quick round-up of what we have been...
Across the globe, millions of people are adjusting to being at home 24/7 without the time constraints of commuting, social plans or travel. Never before have there been so many people at home all at once. Because this situation is completely unprecedented, there aren’t many sources that the...
TikTok is improving its advertising offerings and Creator Marketplace that matches advertisers with vetted influencers. According to Digiday sources, TikTok is testing a new advertising format that links brands with creators and lets those creators display a call-to-action (CTA) button in their videos. The creator CTA feature is still in...
As consumers have values and principles and are craving change, purpose-driven marketing has become an increasing priority for brands. The role of corporate social responsibility is growing its importance and in turn, we have been witnessing a huge shift towards more inclusive, socially responsible brand campaigns. Purpose-driven marketing has transformed...
