This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
For influencers and content creators, social-distancing has been a catalyst for creativity and content creation. The creativity of influencers isn’t a new phenomenon. However, social distancing has helped to illuminate the talents of this group and validate them as a viable and smart option for brands as strategies and...
In response to this weekend’s news of social media colossal, YouTube, shuttering the self-service program included in their influencer marketing platform, FameBit, we were inspired to ask, ‘is there too much tech in the influencer marketing industry?’ Influencer marketing is a tool brands have been using for much longer...
Facebook has announced the launch of Shops – its biggest move into e-commerce yet. The new commerce feature will allow businesses to set up online shops on both Facebook and Instagram for free. The news was announced during a Facebook Live session with Mark Zuckerberg, who said: “If you can’t...
Kevin Mayer, Disney’s former head of streaming, leaves to join TikTok as the first CEO at a time of explosive growth for the video platform. As well as his role at TikTok, Mayer will become chief operating officer at ByteDance, TikTok’s parent company. Mayer will provide a link...
Instagram has just launched a new Guides feature that lets creators curate content in a single location and provides a new way for users to discover curated recommendations on the platform. In light of the global pandemic, the first Guides will focus on wellness content. Guides can be found in...
Undoubtedly one of the hottest and widely debated industry topics in recent months has been the intensified governance from advertising watchdogs on influencer marketing. Multi-million dollar influencer lawsuits are being filed in the US, British courts are banning influencers from promoting certain products and it seems some countries’ regulators haven’...
