This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Instagram has just launched a new Guides feature that lets creators curate content in a single location and provides a new way for users to discover curated recommendations on the platform. In light of the global pandemic, the first Guides will focus on wellness content. Guides can be found in...
Undoubtedly one of the hottest and widely debated industry topics in recent months has been the intensified governance from advertising watchdogs on influencer marketing. Multi-million dollar influencer lawsuits are being filed in the US, British courts are banning influencers from promoting certain products and it seems some countries’ regulators haven’...
YouTube is launching a series of new updates to help creators enhance their content and moderate their channel. Audience activity All creators on the platform will now be able to access in-depth analytics that includes being able to see what time their audience is most active online. This data will...
TikTok will join the likes of YouTube and Hulu as they present to advertisers at the IAB’s first-ever virtual NewFronts event. NewFronts organisers said that this year’s events will respond to the “major shift in audience behavior and subsequent surge in streaming” that’s occurred as consumers are...
Instagram announced that users can now save their Instagram Live videos to IGTV. Until now, IG Live streams have only been available to view during the live broadcast when it appears in the Stories section of the app. As they take place in Stories, the videos disappear after 24 hours....
A new report from UK-based performance agency Attain found that 65% of Instagram creators have posted less sponsored content in the eight weeks starting March 12 in comparison to the eight weeks prior. The decrease in sponsored content has resulted in an average loss of £16,635 ($20,537) in...
