This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Let me tell you a story about an influencer – let’s call her Olivia. One day while watching TV, she saw a clip of a YouTube video she’d made for a vacuum company appear as a TV commercial. Startled, next, she noticed images she’d taken for the firm’...
We spoke with featured full-service influencer marketing agency HireInfluence, to find out what makes them stand out from the crowd, the recent campaigns they have been working on and how they measure success. What sets your business apart from the rest? At HireInfluence, we have been solely dedicated to influencer...
For eight Fridays between April and June 2020, thousands of people across the country took part in a completely reimagined, immersive film experience. The ‘Secret Sofa by Häagen-Dazs’ campaign saw the ice cream brand partner with Secret Cinema and brought communal cinema events into the home. As the UK entered...
Pinterest has made a commitment to ensure that half of its managed creators come from underrepresented groups and is launching a tool to support these groups alongside a new brand campaign. The social media platform is introducing a way for retailers, advertisers, and creators to self-identify if they’re from...
Everyone’s favorite time of year is fast approaching. But with COVID-19 continuing to impact both consumers and businesses, marketers are preparing for what is likely to be an atypical shopping season. If we’ve learned anything from 2020, it’s that brands must listen closely to consumer needs to...
The 2020 holiday season will be unlike anything the retail industry has ever experienced. On top of dealing with the ongoing impact of the COVID pandemic, we’re in the home stretch of a trainwreck election season, following months of unrest over racial injustice, police brutality, and growing unemployment and...
