This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
With 60% of consumers consulting blogs, vlogs or social media posts on products before considering a purchase and influencer marketing generating up to 11 times the ROI of traditional advertising, advertiser performance programs need to embrace long-tail influencers, also called micro-influencers, as a vital element. But how do you tangibly...
YouTube has announced a new division dedicated to beauty and fashion content partnerships, which will be led by best selling author and editor Derek Blasberg. Reporting to YouTube’s VP of content partnerships Kelly Merryman, Blasberg will be responsible for cultivating relationships with brands and high-profile individuals in the industry...
The Cannes Lions International Festival of Creativity returned this week (June 18-22) to recognise and reward the best organisations involved in creativity, advertising, media, technology and innovation. With the growing progression of digital and influencers using social media over the past year, the annual event drastically reshuffled its program and...
Facebook has officially rolled out its a branded content managing search engine tool, known as Brand Collabs Manager, allowing advertisers to select content creators based on their unique audiences. Following leaked screenshots of the product last month, the search engine manager aims to connect brands and influencers for more authentic...
I’ve worked in the arena of children’s and youth marketing for nearly a decade and in that time, I’ve seen the birth and rapid rise in influencer marketing. Last year we commissioned a study ‘Content State of Mind’ which identified younger audiences particularly as being keen to...
Instagram has launched its Instagram TV app (IGTV) to mark the social platform reaching one billion users. Announced today (June 20) at Instagram Live in San Fransisco, the rumoured long-form video service is set to compete with YouTube and will allow users to upload video content up to one hour...
