This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencer marketing platform Vamp has announced its remarkable growth in the UK market since its expansion and launch this time last year. During that time, the company has worked on campaigns for the likes of Starbucks and Estée Lauder.In particular, the UK market has seen significant growth over the...
Snap’s PR firm, PR Consulting, has filed a lawsuit against Instagram influencer Luka Sabbat for failing to promote Snapchat’s spectacles camera sunglasses enough on Instagram.Luka Sabbat was approached by Snap Inc’s PR firm to promote the latest edition of Snap’s camera glasses, Spectacles 2. The...
ISBA has drawn up new contracts in a bid to help brands address some of the key challenges presented in influencer marketing, including fake followers, identifying fraud and non-disclosure issues. The contracts include a framework for micro influencers in addition to brands working with celebrity and social talent, and those...
In case you missed it earlier this month, we launched our first ever Influencer 50 – a yearly roundup and definitive list highlighting some of the most important and influential people making a difference to the influencer marketing industry on a global scale. We’ve been getting lots of questions and...
Influencer marketing has experienced a remarkable rise in recent years. From the early bloggers to social media superstars, the industry continues to evolve and is on track to become a $10 billion industry by 2020. Yet, some are still dubious over the impact of this fast-growing industry. For those who...
Influencer marketing has quickly grown to become an extremely popular marketing method. It has spread so much that it has outpaced print marketing according to Google Search Trends. The reasons for this are affordability and high returns on investment (ROI). And, of course, there’s the wide reach and loyal...
