This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Trust is a key component to the success of influencer marketing – trust between the brand and influencer and trust between the influencer and their audience. But with influencer marketing now reigning over the online marketing space, its growing influence has attracted increased regulatory scrutiny. As a result, numerous high-profile influencers...
There are many factors weighing heavily on marketers as they look at their 2022 investment plans. In the search for reliable performance and brand safety, retail media has become an increasingly attractive proposition, sitting so closely, as it does, to the Point of Sale. Forrester predicts that by the end...
For any brand with or considering a marketing budget on TikTok, staying away from potentially problematic content is vital for not seeing those dollars wasted. The platform is aware of that, which is why they launched the latest guidelines to promote safety, security, and well-being, and businesses that follow the...
What is community in Web3, and how is it built? Marketing to consumers has always required forging a connection between potential buyers and your brand. Brand community-building combines two necessary prongs of marketing, the right people and the right (communal) channel. Being able to foster a sense of community, of...
This is not a plea to abandon trust. Rather a call to acknowledge the complexity of scaling trust with customers in this era of fragmentation.
Women make up to 80% of the purchase decisions in the US and are therefore highly likely to be key decision-makers on products and services consumption. So it is not surprising that companies across a wide variety of categories actively market to women. When marketing to women, you can’t...
