This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencers recently started including ad breaks in their content pipeline—most notably on Instagram, largely resembling traditional linear TV ads. It’s a massive change to the role and responsibility of the modern-day influencer and adds another layer of complexity to how brands can leverage influencers to meet their marketing...
Picture this, it’s your typical mid-week morning and I’m sifting through emails, putting out the odd fire, lighting another under a colleague. Between sips of coffee, I overhear the whispers on the other side of the office. An agency, let’s call them ‘Agency X’ for the sake...
At the end of 2021, TikTok announced it was launching a service that would turn its viral food videos into meals you could order and enjoy within minutes. The service, labeled “TikTok Kitchen,” was to partner with Virtual Dining Concepts and Grubhub to create delivery-only restaurants across the U.S....
At a time when the impending demise of third-party cookies is expected to increase fragmentation across the digital advertising supply chain, ad tech fee transparency has never been more important for brands looking to maximise ad spend.
Brand and influencer partnerships are key drivers when it comes to driving conversion and engaging consumers to become aware of and loyal to your brand. In this case study, Robin Ward, Head of Sales at LTK Europe, discussed how the shopping discovery platform and retailer MATCHESFASHION have driven success through...
Maybe you’ve seen this stat: a survey conducted by Influencer Marketing Hub revealed nine in ten marketing teams that have previously run influencer campaigns say influencer marketing is as effective or more effective than their other marketing tactics. Totally agree with that stat, by the way. But it should...
