This article has been brought to you from our network of guest writers specialising in the influencer marketing industry.
Influencer marketing is like the cool kid in school. No one doubts their popularity, and everyone wants to be them. The channel’s success is even measured with ‘likes’, a vanity metric that brands have been paying millions for. However, is being the new popular marketing channel on the block...
The US Federal Trade Commission (FTC) has released a new guide ‘Disclosures 101 for Social Media Influencers‘ which aims to inform influencers on how and when they should disclose their partnerships with brands to their followers to comply with the law. The guide includes pointers on when a disclosure is...
Whalar has today released its 2020 Influencer Trends Report, a definitive guide for marketers to the cultural and visual trends that will arise in the industry next year. Having analysed more than 15,000 creators around the world, the biggest trend Whalar predicts is the continued rise of influencer advocacy,...
Bristol-based content and influence agency Fourth Floor Creative is launching a new series of content marketing events to educate food and drink brands on social video. Big social media names will lift the lid on their success secrets at the Bristol networking Takeaway events, the first of which is taking...
Global measurement and data analytics company Nielsen has launched a measurement solution to help advertisers assess the effectiveness of influencer marketing. The Nielsen Influencer Brand Effect solution is a measurement tool designed to help brands and agencies measure the effectiveness of their influencer marketing activity against brands’ goals and metrics...
Return on investment (ROI) is the Holy Grail of influencer marketing. A tired and lazy analogy, yes but it kind of works; a lot of people are out there looking for it and, amongst those that are getting close, a good few are too distracted by the shiny, shallow things...
