How to Use Data to Prove the ROI of Long-Term Partnerships
![How to Use Data to Prove the ROI of Long-Term Partnerships](/content/images/size/w1200/wp-content/uploads/2019/10/How-to-Use-Data-to-Prove-the-ROI-of-Long-Term-Partnerships.jpg)
Return on investment (ROI) is the Holy Grail of influencer marketing. A tired and lazy analogy, yes but it kind of works; a lot of people are out there looking for it and, amongst those that are getting close, a good few are too distracted by the shiny, shallow things that surround the ‘one true cup’ to actually notice it.