We Need to Talk About Affiliate Marketing
I have just hit the milestone of one decade in the affiliate industry, and throughout the last ten years I have seen some brilliant pieces of work, innovation, and positive changes within the industry.
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Netflix’s Planned Adoption of AVOD Points to Wider Trend Across Streaming Services
More than 200,000 subscribers left Netflix during the first quarter of 2022. Its revenue is falling, and the company is shedding employees to compensate. All of this is happening at a time when CTV-based platforms are enjoying unparalleled popularity amongst both the American public and with international viewers, a...
Diversity in Casting: It’s Time For a Wakeup Call
Today, consumers expect more from brands. They expect more than just a transaction, quality service and reliability. They expect brands to be socially conscious, outspoken on important social issues, and sensitive to the times. In fact, recent studies show a 70% majority of consumers want to know what their favourite...
Sincerity and Personalisation in Influencer Marketing
Who do consumers trust more: ads from companies or ordinary people? If you chose the latter, we’d have to agree. People are more trusting of other people these days. The genuine feedback you get from regular folk trumps a CEO’s speech or Facebook ad any day. What’s...
Will Subscription Services Help Instagram Turn the Tide for Original Content?
Earlier this year, Instagram began rolling out subscription services, giving a select few content creators the ability to charge fans for access to specific content. Following the success of the OnlyFans subscription model, it’s no surprise that Instagram has tried to follow in the footsteps of charging users for...
Influencer Marketing Tips and Trends for 2022
The year 2022 will be remembered as the one in which influencer marketing finally landed in the big league of digital marketing. Globally worth $16.4bn (up from $1.7bn in 2016, and $13.8bn in 2021) the sector has experienced a meteoric rise in recent years. There are a...
