How Social Media Is Redefining Search and Shopping for Gen Z
As social media becomes the new search engine, brands must strategically determine their strategy towards search ads and influencer marketing.
Catherine Shuttleworth
Check out the latest posts
What Creators Need to Know From Instagram's Best Practices
Instagram has updated its best practices guide; here's everything you need to know to grow as a creator.
📈 YouTube Wants to Help Small Creators Grow
This week's Influencer Insider looks at YouTube's 'Hype', Twitch's 'The Glitch', TikTok's new Subscription model, and more.
New TikTok Subscription Feature Offers Creators More Ways to Earn and Engage Fans
TikTok's redesigned subscription model is offering more creators the ability to grow their audience and tap into an additional revenue stream - but will it be successful?
Leveraging the Creator Economy: Twitch’s ‘The Glitch’ Reimagines In-Game Brand Experiences
Twitch's latest offering, taps into lesser-utilised aspects of the creator economy and follows in the footsteps of Roblox.
Can YouTube’s ‘Hype’ Help Small Creators Succeed?
YouTube's new feature 'Hype' wants to help small creators grow their audience - but will it actually help?
