Together With:
Happy Thursday! We’re now exactly one week away from CreatorFest and the excitement is building! This week I covered 5 key sessions for brands at the show. From a keynote with GK Barry, Sam Chapman, and Dominic Smales, to a data-driven insight session that breaks down the science behind transforming brand perceptions. Regardless of what interests you, you’re guaranteed to walk away with the tools and opportunities to stay ahead of the curve.
Outside of CreatorFest, this past week we covered the exciting industry news that talent management company Sixteenth would be merging with Whalar Group. I was fortunate enough to also speak with Sixteenth’s founder Danny Lowney, and the new President of Sixteenth, Victoria Bachan, about the merger. You can read more below! We also heard from creator agency Buttermilk, who shared their thoughts on how algorithms have transformed the digital media landscape over the past decade.
With so much to read this week, let's dive in!
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In today's newsletter:
- Pick of the day: Danny Lowney and Victoria Bachan on Sixteenth's merger with Whalar Group.
- Trending: What's on offer for brands at CreatorFest, and Buttermilk's Creative Lead on the shift from chronological to algorithmic timelines on social platforms.
- Join the Conversation: Have your say at CreatorFest's Open Mic!
Pick of the day
I was fortunate enough to have the opportunity to speak with Sixteenth’s founder Danny Lowney, and the new President of Sixteenth, Victoria Bachan, about the company’s merger with Whalar Group. The pair shared everything from how the merger came about, to creator economy predictions and where Sixteenth fits into the future of the industry. It was an incredibly interesting conversation, so be sure to check it out.
Trending
What's hot on Hello Partner right now
Whalar Group Acquires Talent Agency Sixteenth to Build a Comprehensive Ecosystem for Creators
If you want to know more about the background of the merger and further industry details before jumping into the interview above, check out our coverage from the day the merger was announced!
CreatorFest Preview: 5 Key Sessions Brands Don’t Want to Miss
Last week we looked at the best offerings for creators at CreatorFest, and this week we’re focusing on brands. By attending CreatorFest you have the opportunity to hear from industry leaders and experts from YouTube, Free People, GloMotion Studios, Whalar, Oatly, and more! Check out just a snippet of what’s on offer by checking out the article above.
The algorithm is changing – or are we?
Hear from Buttermilk’s Creative Lead Amber Ledrin on the shift from chronological to algorithmic timelines on social platforms. Ledrin writes that creators are now becoming curators where they showcase their work, collect and highlight content from other creators, and introduce their audiences to people they should know within their scene. It’s a really fascinating article, and definitely worth a read.
Creator of the Week
Our Creator of the Week is Gary Thompson!
is a makeup artist and beauty and lifestyle content creator with over 7 years of experience within the space. Having been the first male in the UK to front a major beauty campaign, Gary consistently breaks boundaries and continues to be extremely influential within the industry.
Gary will be speaking at CreatorFest on the Snapchat Creator Stage for the session Getting Noticed: Insider Hacks to Stay Ahead of the Game. He'll be sharing how can creators ensure they’re always one step ahead.
He has worked with global brands such as Too Faced, Dolce and Gabbana, Sephora, and Sky, Gary is a go-to for brands, creating high-quality and informative content for his followers.
Join the Conversation on LinkedIn - Have your say at the Open Mic!
Do you have a bold opinion, a burning question, or an industry story to share? Next week at CreatorFest, we're opening the floor for YOU! Join us at the Open Mic in the Voicebox, happening in The Vault from 3:30 PM to 4:15 PM. We'll kick things off by diving into Meta's latest algorithm changes, but we want to hear what matters to you.
This is your chance to share insights, vent frustrations, or ask the tough questions – whatever's on your mind!
Check out more by clicking the LinkedIn post below, and be sure to grab one of the few remaining tickets!
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Catherine Shuttleworth Journalist Email me Connect with me on LinkedIn |
