Hello Influencer Insider! Hope you have been enjoying the unbelievable weather in the UK recently, even though you probably aren't sleeping in the heat.
Last week I attended SocialDay, which was a fantastic time - I've collated the best advice from the event for creators for you.
Also, an interesting new Adobe study has revealed how creators and small businesses are really using social media. You'll be pleased to know it's not to create any more AI fruit videos.
Plus, creators! You have until tomorrow to submit your entry for the Creator Craft Awards. If you have a spare 15 minutes, you could be adding award-winning creator to your bio in two months' time.
Hit me with the news! 🗞️
In today's newsletter:
- Pick of the day: New Study Reveals How Small Businesses are Really Using AI on Social Media
- Trending: A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
- Campaign of the week: Harry Styles x Loop Earplugs
📝 Pick of the day
New Study Reveals How Small Businesses are Really Using AI on Social Media
Small businesses are increasingly embracing AI-powered content creation tools to try to increase their visibility, according to new research from Adobe’s Firefly team.
The study, which surveyed over 400 small business owners, found that social media content creation is now what most small businesses use AI for.
Most creators don’t make money, and if they do, their revenue stream is constantly at risk of vanishing overnight.
They don’t lack talent - they’re simply over-optimising for the short term.
At CreatorFest, Manychat CMO Ido Mart and Creator Entrepreneur Grace Andrews (ex-Diary of a CEO) are getting honest about how to tackle that.
You’ll leave knowing how to:
⚡ Build an audience you actually own
⚡ Reduce dependence on algorithms
⚡ Create revenue streams that are built to last
📅 14 July · YouTube Creator Stage · Grab your ticket here.
↗ Trending
What's hot on Hello Partner right now
A Reality Check: 10 Hard Truths Creators Took Away from SocialDay
At SocialDay 2026, the creator economy had a huge place on the agenda. Maybe I’m biased, but in 2026, that’s exactly where it should be.
In the Creator Reality Check session, creators Stevie Yessaian, Omobolaji Ajibare and Quincy Washington pulled back the curtain on what life as a content creator actually looks like. Here are the biggest lessons creators took away from the discussion.
Got Great Creators on Your Roster? Enter The Creator Craft Awards
Debuting as part of CreatorFest, the awards are designed to recognise the work behind sustainable creator success: creative vision, technical execution, leadership, innovation, and business acumen. For talent managers, this is an opportunity to position your creators within an awards platform that values craft over clout.
TikTok’s New Feature Lets Users Book Trips Straight From Creator Videos
TikTok is stepping up its travel commerce game with a new in-app travel booking feature.
🎥 Creator Close Friends: The ASA's Essential Creator Guidelines
This week on Creator Close Friends, we spoke to Lucy Martin, Complaints Executive at the ASA.
Check out this ultimate creator guide to keeping content in line with the ASA's rules.
✨ Campaign of the week: Harry Styles x Loop Earplugs
I very much enjoy seeing untouchable celebrities be humanised by acting like influencers. Whether it's a brand deal or a chronic social media presence, it reminds me that they're just normal people looking to connect with their audiences.
Harry Styles has hit a lot of controversy with his new album rollout and expensive tour tickets, but he's looking to make things right. He's partnered with Loop earplugs on his own line to encourage fans to look after themselves at his concerts.
I have to say, I took a pair of these to the Eras Tour and they were LIFE CHANGING.
👀 Algowatch: LinkedInfluencers
LinkedIn has stated in a new guide that should aim to post 2-5 times a week - including 1-2 video posts.
Hustle HUSTLE! You still have one more day to submit your Creator Craft Awards entry. Entries take less than 15 minutes, and you'll get your entry seen by judges from huge brands like TikTok and Twitch. Enter here!
💭 Thursday thoughts
This is your reminder that I'm off to Cannes Lions Festival next month! I'd love to catch up and am getting booked and busy with interviews - feel free to pop me an email at sofia.aira@hellopartner.com. See you at the Palais!
👩💻 Jobs Board
Company: TikTok LIVE
Location: London, UK
Company: Abercrombie & Fitch Co.
Location: London, UK
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
