Hello Influencer Insider!
It's been a busy week, but it looks like we'll be heading into the bank holiday weekend with some gorgeous weather. It's about time! ☀️
This week, we heard from the experts about what the creator economy can expect from Cannes Lions. I've never seen an agenda so geared up for creators - apart from CreatorFest, of course. 😉
Speaking of, our second wave agenda just dropped! There's a lot to be excited about.
And in campaign news, our first summer beach club creator activations are arriving! Summer Fridays has been SUPER clever with it this year - keep scrolling to find out more.
Let's get into the news. 🗞️
In today's newsletter:
- Pick of the day: Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
- Trending: Why Brands Are Still Undervaluing YouTube Creator Partnerships
- Campaign of the week: Summer Fridays Beach Club
📝 Pick of the day
Cannes Lions 2026: Experts Predict What’s in Store for the Creator Economy
Cannes Lions Festival of Creativity is back for another year, but with a huge change: creators are becoming a real part of the conversation.
From this year’s Adobe Creator Beach to sessions focused on creator playbooks, our industry is showing up bigger and better than it ever has before.
Here’s what the experts predict will be in store for the creator economy at Cannes Lions 2026.
This year’s Building Creator Wealth series is focusing on the real financial realities of the creator economy, from monetising before brand deals to knowing when to go full time.
With speakers from GloMotion Studios, The Walt Disney Company, Diving Bell, and some of the UK's top independent creators, this is going to be a masterclass in long-term career building.
The full agenda is growing. See what you can learn about growing your income as a creator here.
↗ Trending
What's hot on Hello Partner right now
Why Brands Are Still Undervaluing YouTube Creator Partnerships
While YouTube consistently delivers depth, trust, and conversion power, many brands still struggle to benchmark success on the platform. Compared to TikTok or Instagram, YouTube sponsorships can feel opaque: harder to compare, track, and evaluate against competitors.
But that hesitation may now be creating a major opportunity gap.
Spotify Moves to Verify Podcasts as AI Deepfakes Raise Trust Concerns
Spotify is rolling out a new verification system for podcast creators as platforms across the creator economy grapple with the rise of AI-generated impersonation.
The Formula for a Winning Global Influencer Marketing Awards Entry: Extension Edition
Here's a quickfire guide on submitting your GIMA entry before the 2026 extension deadline.
SEO is Out: Linqia and AirOps Launch Influencer-Led AI Search Visibility Offering
Linqia and AirOps have announced a strategic partnership designed to help marketers improve their visibility across AI search platforms.
Building Creator Wealth: CreatorFest Second Wave Agenda Launches
The CreatorFest 2026 Agenda has officially launched its second wave of sessions, with a focus on creator monetisation.
4 Things You’ll Actually Learn in CreatorFest’s New Monetisation Session Series
The CreatorFest 2026 agenda just dropped its second wave of sessions, and an exciting miniseries is going on, zeroing in on one massive theme: Building Creator Wealth.
Whether you’re juggling a 9-to-5 or looking to take your established brand to the next level, here are four game-changing things you'll learn from the lineup this year.
The New Rules of Influence: What Creators Need to Know
For years, non-compliant content could quietly slip through unless someone bothered to report it. That era is over, and it's ended faster and quieter than people seem to have noticed.
by Murphy Hopkins-Hubbard
✨ Campaign of the week: Summer Fridays Beach Club
It's officially summer soon which means influencer BEACH CLUBS are back!!!
Summer Fridays did a great job of kicking these festivities off. And it seems the brands have learnt this year - the Miami Beach Club was open for EVERYONE, not just influencers!
10/10 from Summer Fridays.
👀 Algowatch: Great, more AI
X has launched an AI Creator matchmaking tool called Creator Connect which will match brands with creators based on audience and campaign targets.
The GIMAs closes its entries tonight - it's time to get those last-minute entries in.
You still have one more week to submit your Creator Craft Awards entry. Entries take less than 15 minutes, and you'll get your entry seen by judges from huge brands like TikTok and Twitch. Enter here!
💭 Thursday thoughts
Stumbled across this ASTONISHING board in a London pub. I'm still not over the price of a single jäger bomb. Government, do something.
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
