​Traditional media is at an inflexion point. Algorithmic changes and AI-driven search are transforming the way people source information, while audiences are diversifying their media intake.

​Traffic to traditional news sources is down, and the pressure is up, with Tier 2 media and micro-influencers now repositioning as serious contenders in the attention economy.

This is a trend that Ewen Finser, Founder and CEO of ScaleVisible, has been paying close attention to.

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