How To Delight Your CMO: Skimlinks, Transparency, and Showing The Customer Journey

Having an affiliate programme isn't enough to consistently keep growing your company and career.

The most forward-thinking affiliate managers focus on building the capability to track the true value your affiliates are driving: Getting seen on the publications where their brand should be found, showing how affiliates drive new brand awareness, and how much more repeat revenue these publishers deliver over paid ads.

They use this data to pay their best publishers more, scale, and optimise towards explosive programme growth.