Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

At just 25 years old, Asti Wagner, founder of Invyted, is at the forefront of one of the fastest-growing industries in the world: influencer marketing. What began as a $1.7 billion industry in 2016 has exploded to $16.4 billion by 2022, with forecasts predicting it will soar to $45.7 billion by 2028. For Wagner, this meteoric rise is what drove her to the creator economy.

“Now more than ever, it’s crucial brands get influencer marketing right,” says Wagner. “The right profile, timing, visibility and frequency can truly make or break a brand.”