“Publishers Need Access to More Data” Julia Stent and Sofia Charalambous Discuss a Big Year for Affiliate Tracking

After they stepped off their morning session at PI LIVE Europe, I caught up with Strategist Julia Stent and Harvey Nichols’ Sofia Charalambous to talk all things tracking.

It has been a big year for affiliate tracking, with new initiatives and updates ranging from Awin’s CPI to the ICO’s loyalty exemption.

The former has been a success so far, as the network reported last month that $100 million in revenue had been recovered. The CPI also played a role in Awin’s victory at the GPMAs this year.