“This is how you attribute fairly in a clickless world” Sean Sewell, Partnerize, Announces VantagePoint

“When it’s content that’s generated by affiliate publishers, or on an affiliate programme – one hundred per cent, it’s affiliate marketing,” says Sean Sewell, in response to a question about what clickless environments mean for the industry’s categorisation.

Partnerize not only believes that clickless advertising can be affiliate marketing, but it has also innovated an exciting new tool to measure, attribute, and monetise it.