SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal

Mr Fantasy is a name nobody has been able to escape - not you, not me, not Chipotle. 

For a long time, the internet was good at categorising its stars. Celebrities were celebrities, YouTubers were YouTubers, and Redditors stayed in their forums. However, as platforms converged and personas became blurred, things became complicated.

In today’s digital landscape, we’ve watched influencers like Addison Rae and Amelia Dimoldenberg transition into mainstream celebrities. But what happens when that journey goes in reverse?

Mr Fantasy might be the first real answer.