SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

Welcome back to SoFire’s hot campaigns, where we’re looking at the best campaigns to grace influencer marketing.

This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.

It achieved high visibility across socials (with one video hitting 17 million views on TikTok) and seems to have great brand alignment, but every influencer campaign has two sides, and I’ll address both today.