With only 38% of parent influencers allowing their children to say no to being on camera, there’s a growing demand for change. Now that there’s increasing scrutiny over the risks of involving children in monetised content, it’s clear that ethical standards need to come into place.

Enter the Responsible Kidfluence Code: an ethical framework designed by Beckii Flint, Co-Founder of Pepper Agency, to address these concerns and promote safer, more responsible content creation practices.

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