SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators

Welcome back to SoFire’s Hot Campaigns, where we’ll be delving into popular campaigns that make headlines in the influencer marketing space. Although I want to use this series to spotlight successful and impressive campaigns, it’s also important to address controversial ones that have garnered both positive and negative public opinion.

For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign. 

Developed in-house, the ad has received a lot of backlash, and it seems people think that it just missed the mark entirely. Let’s delve into why it was controversial, because they say all press is good press. Was that the case for American Eagle?