Linkby raises $15M in Series B funding

Performance PR platform Linkby has raised $15 million in Series B funding led by Volition Capital. The investment will drive U.S. expansion and enhance Linkby’s tools for running scalable, outcome-based editorial campaigns with over 600 premium publishers. Backed by brands like Lululemon and T-Mobile, Linkby also plans to lead in Generative Engine Optimisation, as AI reshapes search and discoverability.

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