Is affiliate marketing more of an art or a science?
I don’t have the answer, but impact.com’s upcoming iPX London will take place at the Science Museum. Maybe that gives us a clue.
We are excited to be attending the event once again as official sponsors this year. It’s one of the most insightful, engaging, and stimulating dates in the calendar.
Keynote speaker Nathalie Nahai will be launching the day.
Nahai has been described as a “rare polymath with deep expertise in tech, marketing, and psychology.” Her best-selling book ‘Webs of Influence: The Psychology of Online Persuasion’ explores the neuroscience and behavioural economics of digital marketing. She is also a notable theorist on the uncertain impact of the ‘AI age.’
From there, we will take a look at impact.com’s product road map for 2025 – both a general exploration, and a publisher-specific session.
There will be an examination of the ‘retail media revolution’ – with all of the developments just this past week (Levanta/Walmart, and Sainsbury’s), this should be an interesting one.
And three other sessions throughout the day will take a look at user acquisition strategies, incrementality, and creator communities.
Following closing remarks by Owen Hancock and Affiverse’s ‘Sunset sips’, we’ll be heading to the official after party near Hyde Park. Let’s hope the good weather lasts until then!
Hello Partner LIVE
We have just launched Hello Partner LIVE, our official roaming pop-up unit, which will be travelling to events across the year.
With Hello Partner LIVE, we’ll be interviewing attendees, welcoming your stories, insights, hot takes, and thoughts.
Please do come say hello and, even better, be armed with a spicy take.
Also, don’t forget to swing by our official smoothie tricycle if you need a refreshing boost during the day.
See you there!
Learn more about iPX London here.
