Nostalgia is the new social currency online, and it's evident people are yearning for the Y2K aesthetic.

With over 70% of TikTok music audios being older tracks and not new releases, nostalgia is a powerful tool.

Whether Gen Z are yearning for the childhood they missed behind a phone screen, or millennials are reminiscing about their teenage years, nostalgia is one of the most effective marketing techniques right now.

Here are some of the best examples as of recent to inspire you!

Want to read more? Become a Partner+!

Sign up now and upgrade your account to read the post and get access to the full library Partner+ posts and other exclusive benefits.

Enjoy a FREE trial. 14 days on us, cancel anytime.

Start Your Free Trial Already have an account? Sign in