Last night, performance marketers from across the globe arrived at the grand Grosvenor House to celebrate the 19th edition of the Performance Marketing Awards. All were there to celebrate the finest campaigns targeting UK consumers from the past year.
Once everyone had arrived in dazzling, glittering outfits, and after we all enjoyed a terrific dinner, Founder Matthew Wood took the stage to start the ceremony.
Addressing all of the changes over the past year, from Google cookies to full-funnel strategies to tracking mysteries, he commended the efforts of the entire industry to overcome obstacles and innovate.
“This industry never slows down,” he said. “Performance marketing doesn’t just keep up with change, it drives it.”
James Nesbitt then took the mic for a smooth, spotlit rendition of ‘Come Fly With Me’ and some banter with the crowd, before launching into the ceremony.
Now, we’ll get into what you’re here for, all the players who took home trophies last night.
Stay tuned for a comprehensive suite of winners’ articles on Hello Partner soon – individual case studies exploring the standout qualities of each winner.
But for the time being, here are some highlights.
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