“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing

Nearly all of the social platforms now have shopping features built in, but Locker is a reversal of this concept. It’s a shopping platform with social features built in. 

Locker allows its users to build lists and collections of products across multiple stores, centralised in one place. It also provides cashback features. 

The social aspect means that Locker has its own microinfluencers, and community-building is a huge part of the platform.

Its unique use of cashback makes the platform a microcosm of affiliate activity, too. If users purchase products from their own locker, they get cashback. However, if they purchase from a different user's locker, that user will receive a commission. 

Thus, a micro-affiliate/influencer eco-system is happening within the platform. 

When talking to Hello Partner, the company’s Founder and CEO, Kristine Locker, highlighted the ‘community-building’ trend as not only central to Locker, but also more widely to successful influencer marketing in 2025.

Alongside the in-platform social features, Locker hosts live events for its users to meet and connect.

“Brands need to attract their consumers back, and reward them,” says Locker. “Historically, brands have looked at it like, ‘I’ve already captured this consumer, I have their details, I can re-activate them.’ But, more and more, you need to find ways to re-activate (them). A feature like cashback (enables) brands to advocate for their consumers, rewarding them for loyalty and also building community.”