RevWise grows presence for Sykes Cottages in USA
RevWise has successfully expanded the affiliate programme for UK holiday agency Sykes Cottage, increasing its presence in the US.
Noticing a growing demand for overseas cottage stays, RevWise actioned strategic collaborations across content, card-linked offers, and loyalty and cashback platforms.
The team achieved a 567% increase in year-on-year revenue, recovering from a 50% decline.
RevWise worked closely with partners like TopCashback, Quidco, and Collinson to increase exposure on these platforms.
They also brought in card-linked offers for the first time, launching across Cardlytics and Airtime Rewards.
Not only this, but RevWise also secured new partnerships with content publishers, including The Times, Grazia, and National World.
The team plans to launch activations with more new partnerships, including Reach PLC and Reward Gateway.
Glass Digital bolsters affiliate operations
Digital marketing agency Glass Digital has strengthened its affiliate department over the past year, now boasting a 95% retention rate from its clients.
Bolstering affiliate operations has been a key focus for the agency over the past two years. It has hired two new team members, growing the team to three, and this has assisted with the high client retention rate.
In addition, Glass Digital’s affiliate wing has increased its client numbers by 37%.
Relatable launches Libero across the Nordic region
Influencer marketing agency Relatable has secured two new clients and will be launching new campaigns across the Nordic region in coming weeks.
Last year, Libero and Engage Marketing began work with Relatable, collaborating on an influencer marketing strategy for Nordic countries.
The clients specifically chose Relatable due to its expertise in this region and its ‘cutting-edge’ techniques.
The partnership has seen several campaigns kick off already and more on the way to help strengthen Libero’s brand presence throughout the region.
Libero plans long-term investments in influencer marketing and Relatable is excited to see the results of their collaborations.
The Partnerships Collective moves into finance vertical
Chicago-based agency The Partnerships Collective has partnered with investment platform Future Money to help grow its affiliate programme.
The partnership has allowed The Partnerships Collective to seek growth in the finance vertical. The agency’s outreach so far has elicited a great deal of excitement about the partnership and the team expects success on the horizon.
Affiliate Marketing Partners (AMP) secures new fintech client
AMP has seen two major wins this month.
Back in August 2024, the agency onboarded Ryder Toys. It quickly optimised its affiliate programme, identifying valuable partners and securing prominent placements.
The team drove a 52% growth rate for the programme, resulting in a 162% YoY revenue growth for the Ryder Toys team.
Not only that, but the agency recently signed a new fintech client, Piere. The programme has launched on impact.com and AMP is actively recruiting partners to the programme.
MG OMD secures increased investment from two major brands
MG OMD has also thrived this month with two notable wins.
Firstly, the agency won a +173% YoY uplift in budget to drive lead generation growth for Nissan, while other channels saw a reduction in budget.
The win came after Nissan struggled to meet targets within other channels, perceiving more value in the measurability of lead generation.
MG OMD proved the channel’s worth, increasing car sales by 80% YoY. Thus, Nissan has continued to invest in both MG OMD and lead generation.
The agency also secured increased budget (+36% YoY) from British Airways to re-shape the brand’s US affiliate programme.
Following a platform migration between Nov 2024 and Jan 2025, MG OMD launched the revamped US programme in February. It has seen great success so far, with a +28% YoY increase in traffic, +140% YoY uplift in bookings and +62% YoY increase in revenue.
Lodestar Marketing to grow Hostinger’s affiliate programme in Southeast Asia
Lodestar Marketing has partnered with Hostinger to grow its affiliate programme across Southeast Asia, including Singapore, Malaysia, Hong Kong, and Indonesia.
By harnessing the agency’s local language and market expertise, the collaboration will expand Hostinger’s publisher base and drive incremental sales across the region.
The first three months will focus on partner recruitment and hitting revenue goals. Following that, the priority will move towards programme optimisation.
Total Digital drives 425% YOY uplift for Hoover
Last year, Total Digital secured Hoover as a client, following the agency’s success with direct competitors.
Over the past 12 months, the growth of Hoover’s affiliate programme has exceeded the expectations of both the client and Total Digital. The agency tested strategies across the entire funnel, leveraging rewards, voucher codes, commerce content, influencers, top-line commission strategies, and CPC opportunities.
The programme grew £500K in 2022 to over £6M in 2024, achieving a remarkable 425% YOY uplift in 2024 alone. In the past six months, tenancy and CPC opportunities have contributed an additional £600K to the programme at a 500% ROAS.
So far this year, Total Digital has honed in on capped CPC and commerce content, positioning editorial content as one of the main revenue drivers. Additionally, it is exploring brand partnerships and card-linked offers.
WiredCo. to drive global affiliate growth for leading Australian brand
WiredCo. is working with Australian lifestyle brand P.E Nation, managing its global end-to-end affiliate marketing, across Australia, the US and the UK.
The agency plans to use a full-funnel approach to drive incremental revenue for the brand.
It will introduce P.E Nation to new partners via impact.com.
The agency expressed its excitement over the win and looks forward to growing P.E Nation’s affiliate programme this year.
Growth HQ re-signs Plum and Pair Eyewear
GrowthHQ boasts two wins this month.
Investment platform has signed for its fifth year working with the agency following strong results last year – 84% YoY growth in January.
The agency utilised creators, editorial placements, and comparison sites to unlock revenue growth for Plum.
Overall, Plum’s affiliate programme has maintained an average of 30% MoM growth.
Growth HQ has also entered into its third year of partnership with Pair Eyewear, on the heels of another successful year.
The agency has launched campaigns across prominent publications like USA Today, Reviewed.com, Honest Brand Reviews, Well + Good, and CNN.
February saw positive growth, delivering a +18% MoM increase for the brand.
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