Are Bottom-Funnel Partners Over-Credited?

Coupon, loyalty, and cashback affiliates sit at the very end of the customer journey, offering a final nudge to seal the deal. 

Their popularity among consumers is undeniable – 85% of shoppers say a coupon influences their decision to buy, while nearly 40% admit they would purchase a product purely because it’s discounted.

But when it comes to their true impact, are these partners receiving more credit than they deserve? Is their value being overblown by outdated attribution models?