Happy Tuesday!
Wow, February has started with a bang. Lots of stories to get into this week, from new lawsuits, a new vouchergeddon, new partnerships, and the announcement of our community pick winner for PI LIVE USA.
Without further ado, let's crack on!
In today's newsletter:
- Pick of the day: Creators file class action lawsuit against RetailMeNot.
- Trending: Vouchergeddon hits Europe; MMM comes to Google.
- Top Tip of the Week: The modern customer journey.
Pick of the day
RetailMeNot Sued By Creators Over Alleged Malpractice
The browser extension has been issued a class-action lawsuit by two YouTubers. The team has shared a response with Hello Partner.
Trending
What's hot on Hello Partner right now
Google Launches Media Mix Modelling: What It Means for Affiliate Marketers
MMM has historically struggled to measure the affiliate channel, but these challenges are not insurmountable.
Google's Parasite-SEO Crackdown Hits Europe’s Coupon Giants
A new wave of manual actions has been targeted at news publishers throughout Europe.
GoCertify Rebrands As A Reward Management Platform
The platform is rebranding to focus on personalised offer capabilities.
LiveRamp Partners with Ocado Ads to Launch Retail Media Solution
The partnership arrives alongside the continuing boom of retail media ad spend.
Community Pick Revealed!
We are thrilled to announce that the winning session for the PI LIVE USA 2025 community pick is "Browser Extension Controversies: Why Toolbars Are Under Scrutiny & Their Importance to the Affiliate Ecosystem."
This timely discussion will delve into the evolving role of browser extensions, particularly toolbars and shopping assistant plugins, in affiliate marketing. As these tools have become integral to driving conversions through instant discounts, price comparisons, and cashback rewards, they now face increased scrutiny from regulators, tech giants, and users.
The panel will explore key topics, including:
- The rise of browser extensions in affiliate marketing
- Ethical considerations and consumer trust
- Navigating legal challenges in 2024
- The future of toolbars in affiliate marketing
This session promises to provide valuable insights for affiliate marketers and extension developers, offering practical strategies to navigate these complexities while maintaining a transparent, user-first approach.
We look forward to this engaging discussion at PI LIVE USA 2025.
Not yet got your tickets for PI LIVE USA? Grab them now before prices increase.
Tip of the Week
Stay at the top of your game
impact.com released some interesting research this week, looking into the 'modern customer journey.'
The study revealed that 69% of shoppers discover new products at least once a week, highlighting the importance of maintaining brand visibility across multiple channels.
Additionally, consumers typically research products at least three times before making a purchase, so the need to stay top-of-mind is critical during the consideration phase.
Furthermore, 62.3% of consumers say discounts drive their purchases, with product quality (34.7%) and price (20%) also playing significant roles.
Useful to know!
Amusing Affiliates
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Until next time,
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Sol Wilkinson Journalist Email me Connect with me on LinkedIn |
