Purple Goat at CreatorFest: How to Engage Disabled Audiences

For the inaugural CreatorFest, we wanted to ensure thought-provoking, engaging, and valuable content at the Voicebox stage. So it was a no-brainer to ask Dom Hyams, Head of Strategy, and Bill Urquhart, Strategist, at the Purple Goat Agency to kick off the first session of the day.

The session titled, ‘Post-Paralympic Inclusion: How is the way we engage disabled audiences going to change from now on?’ discussed the effect of the 2024 Paralympics, and what the industry can take forward into 2025 and beyond.

If you couldn’t make it, or want a refresher, here are some key takeaways from the session, alongside the full recording: