At Hello Partner we’ve been covering the rise in popularity of micro-influencers for a while. The term became something of a buzzword, and it was understandable why. Smaller creators seem like a win-win for both audiences and brands. Their smaller communities make them feel more accessible and relatable to followers, while brands benefit from their engaged, authentic audiences. Plus, micro-influencers have traditionally been more affordable than larger creators.
But is this dynamic changing?
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