Creator Saff Michaelis didn’t expect to amass a community of over 68,000 followers across TikTok and Instagram. However, after posting a video on Instagram in October 2023, she suddenly went from 1,000 to 17,000 followers overnight. 

She has continued to grow her follower count and engagement rate by consistently posting content through her beloved series that feel authentically Saff. Hello Partner spoke with Saff about her journey as a creator, where she shared everything from her feelings on the role to the importance of sticking to your values.

So what inspired Saff to start creating content in the first place?

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