We’re delighted to unveil CreatorFest, a groundbreaking festival poised to redefine the landscape of the Creator Economy.
The event, which marks a significant evolution from the renowned Influencer Marketing Show Europe, promises a transformative experience uniting creators, brands, agencies, and industry leaders under one roof.
Hello Partner held an exclusive launch event in London last week, inviting the Creator Economy’s leaders to Fitz’s Bar, Kimpton Fitzroy Hotel. The event showcased the festival's visionary approach, featuring an exclusive panel discussion moderated by yours truly, titled "What is Shaping the Creator Economy of Tomorrow?" More on that to come…
The inaugural festival dedicated to the dynamism of the Creator Economy will be held in London on the 24th of October 2024. Let’s dive into what you can expect from CreatorFest.
Empowering creators, driving innovation
As we usher in a new era of collaboration and innovation in influencer and creator marketing, we're making some big changes to stay ahead of the curve and create the most educative and productive environment possible at CreatorFest.
“It feels to me like the creator industry needs an event that focuses on the creator. Because without the creator, there is no economy.” - Jamie Spafford, Co-Founder and Content Creator at Sorted Food
With the creator marketing industry estimated at $21 billion, and the wider Creator Economy estimated to be a $480 billion industry by 2027, creators are now ranked as the number one brand marketing investment. LTK’s brand survey suggests the pivotal role creators play in marketing decisions, with 80% of brands increasing creator budgets in 2023 and 92% planning to allocate even higher budgets for creator marketing in 2024.
At the core of CreatorFest lies a commitment to empowering creators and driving innovation within the Creator Economy. Designed as a holistic platform for creators of all backgrounds and disciplines, CreatorFest offers a rich tapestry of resources, insights, and opportunities to help creators maximise their potential, achieve sustainable success, and turn into entrepreneurs.
“We need an event like CreatorFest - creators are building enterprises and as the industry professionalises so too does the creator in order to develop a sustained and progressive future." - Scott Guthrie, Director General of IMTB
The festival unfolds across three meticulously curated zones, each tailored to cater to the diverse needs and interests of attendees:
- Creator Zone: Shaping creators into savvy entrepreneurs, this zone serves as a launchpad for creators aiming to harness the full potential of the Creator Economy.
- Tomorrow’s Influence: Shaping the future of creator partnerships, Tomorrow’s Influence is a pioneering zone dedicated to exploring the transformative power of generative AI and its impact on the future of content creation, analysis, distribution, and monetisation.
- Brand Amplifiers: This zone will focus on elevating your brand within the Creator Economy, as a dynamic network of partners dedicated to helping brands tap into the potential of the Creator Economy.
Interactive stages and engaging content
In addition to the specialised zones, CreatorFest features a diverse array of interactive stages and engaging content designed to inspire, educate, and facilitate meaningful connections. Attendees can expect to immerse themselves in:
- The Creator Stage: For creators seeking valuable insights and inspiration to elevate their content and career.
- The Brand Amplifiers Stage: For brands, retailers, and agencies looking to amplify their brand presence and drive growth through influencer marketing.
- The Big Picture Stage: For C-suite executives and senior-level leaders seeking strategic foresight and innovative solutions to future-proof their strategies.
“It's so important to give creators a platform to speak directly to the industry. The Creator Stage at CreatorFest is going to open up a really great opportunity for the creators to take centre stage.” - Beckii Flint, Director & Co-Founder of Pepper Agency
CreatorFest’s promise
The event is guided by a shared manifesto that reflects our commitment to championing diversity, respecting attendees' time, and fostering meaningful connections within the community.
We believe in creating an inclusive environment that amplifies a broad spectrum of voices and perspectives, ensuring that every attendee feels valued and empowered.
As CreatorFest takes center stage, we invite creators, brands, agencies, and industry leaders from around the world to join us on this transformative journey. Together, we believe we can shape the future of the Creator Economy and unlock new possibilities for collaboration, growth, and success.
If you’re looking to get engaged with CreatorFest, whether you’re interested in becoming a speaker, our sponsorship opportunities, or attending for free as a brand or creator, make sure to stay updated and sign up for our newsletter!
