UGC and Female Creators Lead the Way in Influencer Marketing

In the ever-evolving realm of influencer marketing, a significant trend has emerged. 

Female creators and user-generated content (UGC) are emerging as dominant forces, shaping the landscape of the Creator Economy, according to recent insights from Collabstr's 2024 Influencer Marketing Report.

Within Collabstr's extensive data analysis encompassing 35,000 brands and 80,000 influencers, it found female creators hold a prominent position, constituting a substantial 70% of the influencer profiles. 

Although the remaining 30% of influencer profiles identify as male, the report didn’t specify whether it provided options for creators who don’t identify as either male or female.

Not only does this underscore the pivotal role female creators play in driving engagement and influencing consumer trends across various platforms, but it also suggests how women are leading the way in the Creator Economy, which we will be celebrating in our upcoming Global Top 30 Leading Women in the Creator Economy list.