CJU23: Uncovering Incrementality and the True Value of Affiliate Channel Sales

It’s been an eventful week at CJU 2023 so far, as the partnerships industry continues to celebrate innovation and delve into the hottest topics under the Santa Barbara sun. As proud official media partners of the show, Hello Partner is right at the centre of the renowned experience, alongside the industry’s brightest minds and thought leaders.

As we continue our in-depth coverage of the event’s most insightful sessions, take a look at our biggest highlights so far, such as the major performance marketing partnership announcement between Tyroo and CJ for the APAC region.

That’s not all, though, as we also explored one of the week’s most popular sessions, ‘Why Influencers Shouldn't Be Islands in Your Marketing Strategy’. The panel explored integrating influencer marketing with the affiliate realm as the growing interest in connecting influencer outcomes to spend as spending on influencer campaigns continues to grow.

The show’s agenda for the remaining two days offers even more affiliate marketing deep dives and success stories from CJ and its clients, but one session from yesterday stood out to us in particular, as it attempted to answer the age-old question, "How incremental are affiliate channel sales?"

Uncovering the true value of affiliate channel sales

Hosting a thought-provoking and action-oriented session, ‘Decoding Incrementality in Your Affiliate Program’, Steven Coyle, Sr. Client Development Director at CJ, led a panel of experts to shed light on the often elusive value of affiliate channels and how businesses can harness their full potential.

Joining Coyle on the CJ stage was April Spigarelli, Director of Client Partnerships at Ibotta, Colin Johnson, Director of Data Science and Analytics at CJ, Brian Robbins, Head of Affiliate Marketing at LG Electronics, and Jillian Twaddle, Sr. Channel Manager of Affiliate Marketing at Shutterfly. In an era where data-driven decision-making is paramount, this session aimed to serve as a guiding light for businesses seeking to maximise the potential of their affiliate marketing efforts.