CJU23: Integrating Influencer Marketing With the Affiliate Realm

The first official day of CJU 2023 already proved exciting, with a major performance marketing partnership announcement between Tyroo and CJ for the APAC region starting the day with a bang.

Hello Partner is currently stateside to celebrate affiliate marketing at the renowned experience at the Hilton in sunny Santa Barbara, alongside many bright minds and industry leaders for four days of building new connections, strengthening partnerships, exchanging ideas, and learning the new possibilities that the channel holds.

As proud official media partners of the show, we will be covering the event with a selection of insightful session highlights, as well as interviewing attendees and experts in the field. The show’s agenda is brimming with exciting topics and affiliate marketing deep-dive discussions, and our session highlight from yesterday focuses on influencer marketing strategies.

Integrating influencer marketing with the affiliate realm

During the afternoon session, ‘Why Influencers Shouldn't Be Islands in Your Marketing Strategy’, the panel explored the growing interest in connecting influencer outcomes to spend as spending on influencer campaigns continues to grow.

Moderating the panel was Kristina Tabacco, Sr. Influencer Campaign Manager at CJ, and joining her on stage to discuss the advantages and challenges of integrating influencer marketing with the affiliate realm was Emily Hare, Global Influencer Director at Publicis Groupe, Kyle Hjelmeseth, Founder and CEO of G&B Digital Management, and Sara Lim, Sr. Marketing Manager at KiwiCo, Inc. looked to empower the audience to navigate the opportunity of measurable influencer marketing.