Adios Authenticity: What Does Naomi Campbell’s PLT Partnership Mean for Influencer Marketing?

Naomi Campbell, a world-famous British supermodel whose name and face are synonymous with luxury and high-end fashion, recently made headlines with her unexpected collaboration with fast-fashion giant Pretty Little Thing (PLT).

Her career, stardom, and achievements speak for themselves, hence why Campbell is an admired figure in the fashion world and beyond. But this new venture has come as quite a shock to many, leaving marketers bewildered as to how it came about.