Kevin Edwards Announces Affiliate Marketing Trade Body, Says Tracking Will Be a Focus

This week, we caught up with Kevin Edwards, Affiliate Specialist (and now Director, APMA), at Partnerize’s Partnerhip Day event. As of that morning, the UK’s first affiliate marketing trade body was made official, he was pleased to tell us. We spoke about the motivations behind the trade body, and what we can expect from it. Here, we’ve relayed some of the highlights from our discussion. You can also watch the full interview below.