More Money, More Problems: CTV Ad Space Is Booming, but Fraud Is on the Rise

Within the past few years, the CTV (Connected TV) space has exploded in popularity across the digital marketing landscape, coming to play a vital role in many performance-driven strategies. But this newfound success has brought with it some less-than-desirable attention from ad fraudsters.

CTV bot fraud grew by 69% in 2022, according to a research report from digital media platform DoubleVerify. This increased alongside CTV content consumption in the UK, which has risen by 252% year-over-year.

It’s a tale as old as time – more money, more problems. eMarketer estimates that the global spend on CTV advertising will reach $24 billion in 2023. This has, of course, attracted bad actors. The number of CTV fraud schemes has tripled since 2020. It’s a reminder to all that the CTV space is not devoid of the kind of fraudulent activity we expect to see in SERPs.