Google and Microsoft Go Head to Head in the Race to AI Search, but What Does It Mean for Affiliate Marketing?

The past couple of weeks have looked like the closest Big Tech could get to a full blown boxing match. The fighters in question: Microsoft and Google.

Microsoft has been gearing up for the AI arms race since the start of the year. Upon ChatGPT’s explosion into the mainstream, Bill Gates vocalised his faith in the tech, and Microsoft ramped up its partnership with OpenAI.