Dafydd Rhys Woodward, Global MD at INCA, on the True Performance of Influencer Marketing

Dafydd Rhys Woodward, as Global MD of INCA, GroupM and WPP’s influencer arm, and an Influencer Marketing Trade Body Member feels passionate about the growth and professionalism of the influencer marketing space in 2023. We chatted with him to discover the trends the industry must be aware of as we enter a new year.

As a board member of the Influencer Marketing Trade Body, what advancements do you hope will be achieved in 2023 in regard to the professional development of the influencer marketing space?