Adam Ross, CEO of Awin, on the Continued Diversification in the Tech Partner Space

This time last year, Adam Ross had just completed his first year as CEO of Awin, with the successful introduction of the company's four-day week and outstanding revenue being just a couple of the successes achieved. One year on, we spoke with Adam about how his thoughts and predictions for the future of the affiliate space have evolved.

At the beginning of 2022, you believed there would be a growth in the range of tech partners and innovative solutions within the space, in turn meaning the affiliate channel would not just be a sales driver, but a fully-fledged martech solution solving multiple marketing challenges. Has the progression of tech in the space been as you expected?

There has been, as predicted, continued diversification in the tech partner space with new solutions emerging, solving a wide range of e-commerce dilemmas.