Instagram scales back shopping features

As Instagram shifts its focus away from e-commerce and further toward video content, the platform has announced that it will be removing its dedicated Shopping page. Instead, Instagram plans to pivot toward a less personalised version of the shopping page that it's calling "Tab Lite" - according to Business Insider.

Commerce was predicted to be a huge trend and focus in the social space during 2022, yet changes like this show that platforms are rethinking their direction, and instead tuning into consumers' desires, which are largely steering towards an interest in short-form video.

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