Research found in the recent report conducted by the data-driven influencer marketing platform, Traackr, found that fragrance, inclusive skincare, body positivity, and other TikTok-driven content was among the top beauty trends in the influencer market in 2020. Traackr’s ‘State of Influence: Beauty’ aimed to investigate how the challenges of...
With such a fond idolisation by youths and millennials, a certain level of responsibility is being placed on both the talent and marketers who communicate with them. Whilst the influencer space has undoubtedly grown in popularity, creators today are facing more scrutiny than ever surrounding their every action. Audiences aren’...
The influencer agency spill all about measurement, payment, and the best social channels.
While the medium is not new, video content exploded in 2020. Fueled by the challenges from COVID-19 and multiple lockdowns, video has become a lifeline to the outside world. Influencers’ status as a trusted guide has continued to grow at an accelerated rate. Research found that online video is a...
The onset of the COVID pandemic increased the screen time of the general public. People are spending more and more time digitally than in the real world. In order to make use of this increased time, brands are increasingly recruiting influencers and content creators for audience engagement. The industry itself...
We spoke with featured full-service influencer marketing agency HireInfluence, to find out what makes them stand out from the crowd, the recent campaigns they have been working on and how they measure success. What sets your business apart from the rest? At HireInfluence, we have been solely dedicated to influencer...
